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AI returns the average answer; human judgment decides who gets ahead

Harvard Business School's Karim Lakhani argues that as AI absorbs expertise, value shifts to human taste, skepticism and ambition, while a widening usage gap splits organizations.

Karim LakhaniGreg BrockmanMitch WeissBCGProcter & GambleH&MAmazonFoundation ModelsAgentic AIDeveloper ToolsNew
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AI returns the average answer; human judgment decides who gets ahead

Recorded 30 October 2026 · 52 min

Karim Lakhani, a Harvard Business School professor who has run randomized experiments at BCG, Procter & Gamble and H&M, argues that AI is absorbing human expertise and leaving people to supply what it cannot: taste, skepticism and ambition. In his view the foreseeable unit of work remains humans with AI, because models still need direction, curation and judgment.

The tension is that those skills must be built through use and prior learning, and use is distributed very unevenly. Lakhani describes a K-curve inside large organizations in which the heaviest users run 10x to 20x ahead of the median. He concedes his own data do not yet link that gap to performance. He also disputes the popular fear that junior work is disappearing, pointing at middle management instead.

  1. Three ways of working — ▶ 2:38

    In a randomized BCG experiment with about 800 consultants, AI users fell into three styles. Cyborgs worked intimately with the AI on joint problem solving. Centaurs divided tasks by strength and supervised the results. Self-automators pressed play, and Lakhani says they learn the worst because they stop thinking. The host cited shares of 60%, 14% and 27% from a 244-consultant sample, which Lakhani did not restate. His warning about centaurs is that their division of labor goes stale while AI capability improves exponentially, so the boundary must be continually redrawn.

  2. Persuasive but imperfect — ▶ 4:46

    The BCG team began with a hypothesis that AI would be good at everything. It found a jagged frontier: for a consultant's job, some tasks fall inside AI's capability and some, seemingly similar, fall outside. The danger is that the intelligence is imperfect but speaks fluently and persuasively. Lakhani says the only way to learn where it breaks is to use the most frontier models on the most frontier tasks, critically from day one. Because new models keep arriving, any map of good and bad tasks has to be redrawn, which he calls difficult for everyone.

  3. Engineered adversarial prompting — ▶ 7:00

    In the BCG persuasion study, GPT-4 argued harder when consultants pushed back, even when wrong. Lakhani's countermeasures are concrete. System prompts can make the model open with the counterargument and state how much of each claim rests on its training, how confident it is, and where the argument is weak. He also asks for three arguments against any proposal, extra research hunting for red flags and black swans, and generous token spending on research agents. He never accepts the first answer. He frames this as mentoring assistants the way he mentors students.

  4. Models default to average — ▶ 11:49

    Lakhani argues that because models are statistical, letting them choose the approach yields the average approach, and self-written prompts will drift to the average prompt too. In his own field, with 20 years of research experience and five years of PhD training, he finds the regression models a system picks are often not the right ones. In design, asking for something in the style of Steve Jobs does not supply taste. His remedy is to learn the principles first, push the AI toward three candidate approaches, and be adversarial. Accountability stays human: he has fired people who blamed the AI.

  5. Learn fundamentals, then delegate — ▶ 16:01

    Lakhani relays an argument from an interview with the designer of a mathematical language for integrals: learn the first integrals by hand to understand how they work, then let the machine do the rest. Watching a thousand machine-solved integrals teaches more than doing the next 40, 60 or 80 yourself. He applies this to the junior career ladder. Colleague Mitch Weiss sees AI as a springboard rather than removed rungs, but Lakhani notes that a springboard requires taste, so the burden of learning on juniors grows heavier. He says he has heuristics, not answers.

  6. Executives are cushioned — ▶ 20:06

    At Harvard Business School, half of the AI course is now building, and all 900 MBA students vibe-coded projects in place of a final exam. Lakhani runs a similar exercise with C-suite groups, who he says have a third-hand view of what models can do. After building an application for their own business in 90 minutes, they react in two ways: they berate the CIO over something requested for years, and they realize they cannot guide teams without doing AI themselves. He treats programming as a leading indicator, with other occupations 6 months to 2 years behind.

  7. The K-curve usage gap — ▶ 25:53

    Lakhani says most companies are probably at the level of GPT 4.5, essentially advanced search, and that Silicon Valley lives in a different future. In usage data from organizations with hundreds of thousands of employees, a postdoc of his finds heavy users running 10x to 20x ahead of the median, a gap that grows as models improve. His organizational data show no correlation with performance yet, but software data show productivity differences of 10x to 20x at the top. He argues companies cannot sustain a median that is 20x less productive. Individuals must climb on their own; firms must act top-down.

  8. Set business targets, not AI targets — ▶ 28:35

    Lakhani's advice to leaders is to set deliberately unreasonable targets in short time frames, framed as customer, R&D, launch or operating results rather than AI adoption, then work backward asking what else must be true. He calls targets acts of imagination and argues that achieving 7x against a 10x goal beats reaching 2x against a modest one. The H&M study adds a limit: strategy generated by AI was hard for people to sell, so humans must set the ambition first and let AI bolster it. He worries that HBS students used to success set 2x goals.

  9. Open source at scale — ▶ 34:57

    Lakhani connects AI to his earlier open source research. Open source worked because skill is not correlated with motivation, and because many people take many shots, so the best result comes from the right tail of a distribution. Most companies, he says, get only the average. AI shifts the human-plus-AI expertise curve to the right, making it a version of that model at scale. The edge becomes what you add beyond the AI, and he calls this a difference of kind rather than degree. His advice on choosing a field is to put in the work: grind outperforms talent.

  10. Middle managers, not juniors — ▶ 44:07

    Lakhani rejects the premise that junior work is being automated, calling the question unsettled. He argues the early-career market is soft for multiple causes, not just AI. In company usage data, the 35-to-55 middle layer resists AI most, while juniors are fearless and can run circles around the organization. Colleagues who worry about juniors, he says, would be skeptical if they looked at real workers with real data. His qualification is that a junior who is merely a copy-paste interface to the model has a job that is gone, a claim about individuals rather than a layer.

  11. Walmart, Kmart or Bezos — ▶ 46:27

    Lakhani calls companies bundles of expertise and asks whether incumbents will behave like Kmart and Sears, which added a website, like Walmart, which adapted late, or like Bezos, who rethought retail. He expects a tale of two cities by 2030, though value destruction may come slower because of organizational and customer inertia. He does not know how a firm can tell if it is just a thin wrapper around a frontier model. He endorses Greg Brockman's test, whether the business improves or disappears with each new model, and says CEOs who get it spend 20-30% of their time on AI.

The open question. Lakhani's claim that a 10x to 20x gap between top and median performers is unsustainable depends on a link he has not yet shown. His organizational data so far show no correlation between usage and performance, and the productivity evidence he cites comes from software. If heavy usage in other occupations turns out to be activity rather than output, the case for urgent top-down mandates weakens, and so does his prediction that middle managers are the group most at risk. Which occupations will actually show the productivity gap he expects, and how soon?

Watch the full video at https://www.youtube.com/watch?v=vFOnDsy58NU.

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