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AI demand grows 10x a year; supply is booked through 2028

Ben Horowitz, Martin Casado and Raghu Raghuram launch the Machine Age fund and get into the supply crunch, agents as employees, and why hardware needs systems founders.

Ben HorowitzMartin CasadoRaghu Raghurama16zNvidiaMetaAI InfrastructureSemiconductorsData CentersVenture Capital
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AI demand grows 10x a year; supply is booked through 2028
Photo: TechCrunch, CC BY 2.0, via Wikimedia Commons

Recorded 28 September 2026 · 54 min

Scaling AI is no longer an engineering problem but a resource problem. Money goes into GPUs, power and memory, intelligence comes out, and nothing in between slows it. The only brake is how fast physical supply can be built.

Ben Horowitz, Martin Casado and Raghu Raghuram are launching the Machine Age fund, aimed at computer science infrastructure from chips and networking down to electricity. They argue the models stopped being the bottleneck about 3 years ago. Everything south of them is now short: memory, power, cooling, GPUs, even concrete and electricians.

The tension is between a market that looks like an obvious boom and one bounded by turbines, permits, 4-5 year build cycles and local politics. The fund bets that this gap, rather than the models, is where the next big companies get built. They also admit they cannot say how the architecture ends up.

  1. Bottleneck south of the model — ▶ 1:12

    Every dramatic new way of computing needs new infrastructure, and this one needs all of it: new chips, new system software, new ways of doing power, and a replacement for copper. Infrastructure now runs "all the way down to the mines." Over the last 3 years the models stopped being the bottleneck and now improve faster using AI itself, so the constraint sits "south of the model." Founders have noticed. Hardware was roughly 3-5% of deals from top founders and is now north of 20-30%.

  2. Demand is not hype — ▶ 4:23

    Hyperscaler capex is about $700 billion this year and heads toward $1 trillion next year, from the buyers who see labs, AI natives, enterprises and foreign demand at once. Chip prices are rising, which has never happened before. Supply is booked out to 2028, there are multi-day auctions for a few thousand GPUs, and GPUs resell at 4x purchase price. The dot-com comparison fails: dark fiber was laid on speculation with too few users to fill it, whereas here every GPU is already pre-sold.

  3. Nobody could have built it — ▶ 8:59

    A CFO found the memory in his company's servers had appreciated enough to fund the entire cloud migration he had resisted. A leading memory vendor said at Hot Chips that today's demand alone, not future demand, takes 3 years of capacity to supply. Even with a perfect oracle, chip cycles run 3-4 years and data centers 4-5 years plus power, and the boom is only 4 years old. An industry used to 20-30% growth is now tied to AI software growing at triple digits.

  4. Tokens grow 10x a year — ▶ 11:57

    Scaling now runs through inference: reinforcement learning, chain of thought and long-running agents all burn tokens. A chat takes about 100 tokens; an agent takes thousands. AI is also used to build AI, as with GPU kernels. The audience widens in steps: casual chat with a billion weekly users, then 30 million developers, then over 1 billion knowledge workers, then back-office agents and robots. Token demand is put at "close to 1,000% a year", later "10x a year", and supply cannot grow that fast.

  5. Money replaces engineers — ▶ 14:32

    In software, a 2-year lead was safe because a rival hiring 1,000 engineers would wreck its own company. That is the mythical man-month. Now "taking $3 billion and lighting up a magnificent cluster" works, and Grok or Kimi can arrive from nowhere. Any problem can be solved with enough GPUs, power and money. There is no natural regulator between money in and capability out, so "until we run out of problems, we're not going to run out of demand." Supply is the only limit.

  6. Agents as employees — ▶ 20:55

    The product idea moved from AI as a search bar, to chat, to an extension of you holding your keys, to an employee with its own computer and browser. It triages email and checks before acting. Horowitz is blunt about the downsides: agents burn tokens for nothing, forget, make things up and create security problems, but can also be super productive. The goal is making humans superhuman, not automating the firm. Treating agents as people has been "the most durable way" to bring them in.

  7. Per-model ASIC math — ▶ 26:44

    A frontier model costs $3-5 billion to train. Inference must pay back at least that, say 2x, so $10 billion. A 20% efficiency gain is worth $2 billion, and an ASIC costs about $2 billion. Model weights are fixed, unlike stateful software, so a chip per model could make sense. They admit they do not know if the world goes there. No digital artifact has ever absorbed $5 billion directly. Founders are rebuilding memory, compute, interconnect, power and cooling from fundamentals.

  8. Data centers go obsolete — ▶ 28:08

    Rack power is moving from 5-10 kilowatts toward 100 and beyond, with compute density up about 70x. At that level AC stops working, so data centers shift to DC at 800 volts, which needs its own cooling and is dangerous. Only 2% of US electricians are certified on DC power, and Meta trains people for free. Liquid cooling is already standard. Floors must hold more weight, walls must be thicker against noise, and reinforced concrete is among the fastest-rising prices. About 10% of sites waste water or take power without giving back.

  9. Power gap and politics — ▶ 34:04

    New data centers need roughly 44 gigawatts by 2028 against about 25 gigawatts of expected grid additions. A gigawatt is about 50,000 homes. Builders need permits, grid access and their own generation, and transformers and turbines are short. "This is not a software problem", and lead times will not compress. New GPU buyers are going to Mexico or Australia, so banning data centers in the US hands jobs abroad. Their proposed standard is no noise, no water issue, more jobs, and power given back. Some sites already do it.

  10. Incumbents leave silver bricks — ▶ 39:45

    Any 10x on tokens per watt or per rack needs new innovation, which traditionally comes from founders working from first principles. Incumbents worth multiple trillions are busy with the 90%, and 5% of that value is a massive private company. Nvidia has "so many gold bricks" it will not chase silver ones. Markets fragment as they expand and consolidate when growth slows, as Ford's Rouge River plant gave way to supplier tiers. Margins matter too: unlike software, AI may make hardware optimization central to business upside.

  11. Systems founders, often older — ▶ 45:53

    Hardware startups take hundreds of millions in first rounds before any product. Founders must be systems thinkers who architect the chip, plan manufacturing and think about suppliers before design. Jensen is "the Michael Jordan of this." Labs are desperate enough to sign with startups before hardware exists, which was unthinkable 5 years ago. Founders skew older because hardware was defocused by industry and academia for 20 years and "you don't go intern and like build a chip." They expect a SpaceX-style alumni wave, and one partner closes on keeping America ahead.

The open question. The case that this is not hype rests on buyers spending: hyperscaler capex, pre-sold GPUs, resale prices. That shows conviction, not revenue. The "10x a year" demand figure is stated, never sourced, and the per-model ASIC arithmetic starts from an assumed 2x payback. Nobody asks what happens to pre-sold supply if lab growth slows. Watch whether anyone in this stack publishes revenue per token against capex.

Watch the full video at https://www.youtube.com/watch?v=Zx1Ec8LWFeM.

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